Monsanto was recently forced to withdraw one of its advertisements after The Advertising Standards Authority (ASA) of South Africa determined that the information in the advertisement was unsubstantiated.
The commercial boasted the many benefits of GMO crops, but The African Centre for Biosafety (ACB) filed a complaint because they believed that Monsanto?s claims were false.
In the advertisement, Monsanto claimed that GMO crops ?enable us to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.?
After the complaint was filed, Monsanto was unable to provide sufficient evidence to support their claims, and were thus forced to pull the advertisement.