Airtel Ghana, CIMG Marketing Oriented Company of the Year and IPR PR Organization of the Year, today announced the roll-out of its mobile advertising services in Ghana. Airtel Ghana is making this a first, bringing mobile advertising into the Ghanaian market and tailoring offers locally to give advertisers new and targeted ways to engage with customers.
Manu Rajan, Marketing Director of Airtel Ghana said: ?Airtel Ghana is at the forefront of giving advertisers and ad agencies exactly what they need ? direct, targeted dialogue with customers. Supported by our superior network, our mobile advertising service goes beyond displaying advertising to create more value for advertisers, create a richer experience for customers and maximize the use of our network?.
This service is tailored to incentivize customers with localized, relevant adverts on product and promo offers, content, events, programmes, services and other benefits like up-to-date sports information. Building on its success and expansion of its network, Airtel Ghana is sharing innovation across Ghana. Airtel Ghana is taking a different approach with mobile advertising offering all mobile customers in Ghana the chance to experience tailor made advertising that aims specifically at the needs of the customer.
Making his remarks, Lazarus Muchenje CEO of Integrat Africa said ?we are happy to be partnering with a global company like Airtel with its extensive network coverage to deliver highly targeted messaging campaigns that will show good results for our clients and focused messages for the customer base. Innovative models like these let campaign planners better understand how their campaigns resonate with consumers. Airtel Ghana?s ability to tightly segment audiences will also result in a better consumer experience and deeper engagement with an advertiser?s message.?
To help localize offers in the market and provide excellent services on this platform, Airtel Ghana is leveraging its strategic partnership with IBM and will utilize the IBM/Mobixell Ad ?Serving platform in order to enhance service delivery to our customers. The synergy established from this partnership with Integrat Africa is to ultimately allow Airtel Ghana to better analyse interaction with consumers, enabling more intelligent campaign planning for its clients who would be utilizing this service.