After performing at President Obama’s inaugural concert, the multi-award winner Lira, has scored a huge deal with Samsung – she signed one of the biggest ever endorsement deals for a South African artist. In a precedent setting deal, Lira has been signed on as the Pan-African brand ambassador for Samsung home appliances. 

“The 4 year deal will be seeing the Samsung campaign rolled out in 10 African countries throughout sub-Saharan Africa.” announced Red Flag.

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