mPedigree powers security check for African wax prints

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by Justice Lee Adoboe
mPedigree, the global leader in the use of web and mobile-based ERP and SCM technologies? to protect brand authenticity of manufactured products, has will power security seals for African wax prints owned by the Premium African Textiles (PAT), a release received here on Wednesday said.
?? textile The new digital technology will enable consumers to instantly authenticate them via free Short Message Service (SMS) of a unique security code under a scratch panel on each pack.
?? This was disclosed during the launch of a new campaign to empower its customers and Ghanaians in general to only patronize genuine textiles and to avoid fake and pirated versions of popular wax print and other African-inspired designs and fabrics.
?? The campaign dubbed OGA ? Original, Genuine, Authentic ? cuts across PAT?s luxury brands such as GTP and should over time cut across its multiple markets in Africa too.
?? PAT?s SMS-authentication program will be powered by mPedigree Network?s Goldkeys technologies such as Acodion and Signet.
?? These technologies enable all the brand owner?s distributors to be enrolled in an electronic portal, and all textiles sent through the distribution networks to be tracked all the way to the consumer.
?? Stephen Badu, Marketing Director of PAT, said in remarks at the launch of the program here that the technology would become a permanent mark of quality, distinguishing the company?s wares in a marketplace increasingly flooded by low quality fabrics.
?? PAT?s campaign comes at a time of extreme social, business, and political concern over the serious spread of fake and pirated textiles in West Africa, with some analysts estimating more than 50 percent of textiles may in fact be of this fake variety.
?? Governments, such as the one in Ghana, have been deeply troubled by the phenomenon and have set up taskforces to check the problem. But these taskforces have sometimes been accused of high-handedness and corruption.
?? Meanwhile, the problems continue to compound, with the textile sector in the region shrinking every year and more than 80 percent of textile workers having lost their jobs in recent decades.
?? Some public officials are also concerned about the activities of pirates and fakers in this sector because of the damage the fakes are doing to the unique local cultures that supply inspiration for the textile designs.
?? As fakes decimate the local industry, the designers lose as much as the factory hands and the stock of native knowledge and skills consequently start to evaporate.
?? mPedigree, headed by Bright Simons, a growing name in international technology innovations, also created security checks for the pharmaceutical industry which consumers can use to authenticate brands of pharmaceutical products.? Enditem.
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