Maersk Line To Make Shipping More Visible

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ReeferMaersk Line and Ports of Auckland have teamed up to create a giant ?postcard? as part of a year-long social media campaign. The idea behind the creative initiative was sparked by the description of shipping in a book by UK journalist Rose George as ?the invisible industry which brings you 90% of everything?. The container, painted by AskewOne and TrustMe is part of a campaign to help make shipping more visible. On one side of the container, Askew One has created one of his famous faces ? this one called Gigi, and on the other TrustMe has reimagined his ?Greetings from Aotearoa? artwork, which can be seen in Ponsonby.

The ?postcard?, an eye-catching Maersk Line 40-foot refrigerated container was painted by local street artists during an open day event at the Ports of Auckland?s in January. The container, dubbed the Art-Box, will travel around the world to raise awareness of container shipping as the most low cost, energy efficient form of global transportation that is essential for global economic growth and vitality.

The Art-Box was launched back into service in February and just four months later, the container already has an enviable collection of ?passport stamps? including visits to Philadelphia, Jebel Ali and Casablanca, carrying a diverse mix of commodities along its journey: seafood, military supplies and chocolate! And now arriving in Tema.

You can follow the Art-Box on Maersk Line?s Facebook page ? and if you happen to actually spot the container, don?t forget to photograph it and share your images using the hashtag #ArtBoxNZ, #MaerskLine and #PortsofAuckland.

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