Jingle Bells, Sugar Cookies, and Brochure Printing for the Holidays

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There are many reasons to print brochures for the holidays, and some of them are even personal reasons. Maybe you want to inform your far away friends and family about all of the happenings of the year and want to do it in a creative way so it’s fun to read. Maybe you just want to mail thank-yous to all of the people who helped out at a holiday Christmas charity drive and you want to include extra information about what their contributions did in the long run. However, brochure printing for the holidays can also be an excellent marketing tool, especially if you’re a non-profit organization seeking donations at a time of the year when people feel charitable.

What to look for when choosing a printer

When looking for a brochure printer, its super important you look for the right things.

For a holiday mailing, look for a company that provides ready made brochures with holiday themes. Brochure design and printing for the holidays has to go quick and smoothly, as there’s a very limited gap in which you can successfully market your campaign – and when it’s gone, it doesn’t come back for an entire year. Brochure making can be quick and easy with a printing company’s template.

Also remember to look for free proofs so you know your brochure does exactly what you want, and look long and far for a company that provides low cost shipping, as if you’re doing a massive mailing, shipping the brochures to you and then again to the intended recipients can easily be the most expensive cost if you are not careful.

How to market well during the holidays

Finding something to market about is not hard, printing for cheap and reasonable prices is not hard – but content that catches people’s attention has been known to be a challenge. A single mistake in a brochure can ruin the whole picture and appeal of your brochure and the campaign can be a failure if you’re not careful. The printing company you choose should have their own proofing department to make sure you didn’t spell anything obviously wrong, but double check anyway.

Make your content appealing emotionally. Tug at people’s heartstrings, no matter what you’re trying to sell them or get donations for. Using content that stirs the heart can truly make your venture successful. Making people feel connected to your printing project can also bring business or donations. Maybe you’re marketing to a certain town and your project will help improve the park there – talk about that and make sure you talk about it a lot. Getting people to relate to your cause can be a challenge, but once they do, they are more likely to give you what you’re looking for and to support it in the long run as well.

Be polite

Regardless of anything else, always make sure to say ‘please’ and ‘thank you’ in your brochure marketing. This will encourage people to give to you because a few manners can go a long way – especially when you print brochures for the holidays.

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