GCB outdoors it’s latest brand

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GCB New Logo
GCB New Logo

Management of Ghana Commercial Bank (GCB) Limited has unveiled its new brand identity to reposition itself and better manage its products and service portfolio and project a modern image in an efficient and effective manner.

GCB New
GCB New Logo

The new visual identity consists of a new brand mark made up of an eagle symbol and a logotype ?GCB? with colour pallets that combine to give expression to its new image of dynamism and freshness and enduring of Ghanaian and African heritage.

Mr Simon Dornoo, Managing Director of GCB Limited, said the event marked a significant milestone in the evolution of the bank and follows an extensive brand audit where customers, employees and stakeholders discussed their perceptions of the bank and where it needed to focus its energies.

He said the new identity reflected the bank?s strength as a strong, accessible and reliable banking partner with a commitment to superior customer service through embracing technology and best practice.

Mr Dornoo said the bank?s new tag line; ?Your Bank for Life,? has been created directly from its brand values and brand essence which represented the security of being a large and resilient bank and the intimacy of being in every locality in the country.

?After losing some ground to new entrants and existing players in the market, GCB has regained its position as one of the best performing banks in the country by meeting the changing needs of retail banking customers and the aspirations of companies and institutions often with international trading requirements,? he said.

Mr Dornoo said the bank had more than doubled revenue from GH? 200 million to GH? 560 million, increased operating profits from GH? 20 million to GH? 320 million and double deposits over the last four years.

He said as a result of the remarkable performance, the bank had moved from 20th position on the banking league table to number one in terms of overall performance and return on investment.

Mr Dornoo said investors in Africa capital markets across the world voted GCB the best performing banking stock in Africa in 2010 and 2013 which bodes well for the bank?s future as a commercial entity operating on market based principles.

He said the bank had stepped up investments in upgrading the technology and customer service standards including staff training which were already reflecting in an improved trend in service levels and growth.

Mr Dornoo explained that the turnaround time for processing a personal loan request was less than 30 minutes.

He said the phenomenal growth of the bank?s unsecured personal loan sales of over GH? 700 million in three years and the adoption rates of its e-banking solutions recorded over 1.5 million transactions monthly from less than 100,000 transactions four years ago.

Mr Dornoo said the bank currently had 157 branches located in metropolitan and rural areas and intended to strengthened its representation in the rural areas to bring banking services to the unbanked with appropriate and sustainable business model.

 

 

GNA

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