After writing and singing ‘Mama Ye’? theme song for the campaign on??maternal and infant mortality launched by The ASEM FOUNDATION, ALLIANCE FOR REPRODUCTIVE HEALTH RIGHTS [ARHR] and the UK based NGO EVIDENCE 4 ACTION [E4A]
The? music video? celebrates Mothers Day and aims to promote the?”MAMA YE” campaign which is ongoing in six African countries namely Ghana, Nigeria, Sierra Leone, Tanzania, Malawi and Ethiopia. Efforts are being made to include more countries.
The multiple award winning artiste, who is also a World Bank ambassador is well known for producing development-oriented songs in the past such as “SCHOOL DEY BE” which is for on going education projects.